Harness the full potential of loyalty
Eliqua.CX has a powerful loyalty engine that gives you the freedom to set up and scale loyalty programs without limits, putting you in full control of your strategy. Flexible, intuitive and powerful, it enables you to design and manage programs that align with your business needs.
From enrollment, reward fulfillment and redemption to intelligent automation, Eliqua.CX accommodates diverse loyalty models and scales seamlessly across markets. Every process works smoothly to engage customers and deliver long-lasting results.
Build loyalty your way
Connecting every step for a smooth loyalty flow
Eliqua.CX streamlines every step of the loyalty journey. Make members’ registration simple and compliant, design rewards that truly engage, and ensure instant, secure redemption across all touchpoints. Behind the scenes, intuitive engines simplify complexity, giving marketers the ability to create connected experiences that are easy to manage.
Program models & schemas
Shape the program that represents your brand
Through its adaptable loyalty engine, Eliqua.CX enables you to build the loyalty program that fits your business best. Whether point-based, tiered, cashback, or VIP the platform adapts to your strategy with flexible schemas. Create programs quickly, adjust them effortlessly, and ensure loyalty always aligns with your business goals.
Rule builder
Your program, your rules
Eliqua.CX turns rule-setting into a growth engine. With guided wizards, marketers can launch earning and redemption rules instantly, without IT dependency. From bonus points to tailored discounts, vouchers or cashback, every rule is automated, scalable, and designed to boost engagement and measurable business impact.
Multi-market & multi-schema loyalty
A platform built for every possibility
Stop limiting loyalty to one size fits all. Eliqua.CX gives you the flexibility to engage every audience while running multiple schemas and dedicated clubs under one unified brand ecosystem. From customers to employees and partners, you can recognize and reward different groups with tailored perks, building loyalty that feels personal. With multi-language and multi-currency built in, your programs remain consistent worldwide while adapting to the unique needs of each market.
Automations
From simple tasks to advanced logic, all in one place
Even if you need more, Eliqua.CX has you covered, equipping you with an Automation Center that adapts to your most specific needs. With configurable flows and flexible triggers, you can address any scenario quickly, without waiting for long development cycles, keeping agility and control in your hands.