Platform Management

Eliqua.CX delivers effortless control and enterprise scalability, giving administrators and partners a unified console to manage roles, permissions, environments, and affiliate networks. Designed for enterprise operations, it blends usability with governance, ensuring every action across data and loyalty programs remains auditable, secure, and efficient.

Administration & Roles Management

Eliqua.CX enables structured and secure administration through a Role-Based Access Control (RBAC) framework. Access is organized via Security Groups, where each group defines specific permissions and visibility rules.


Administrators can easily search, create, and modify users using intuitive filters (e.g., username, email, business group), assign them to groups, and set roles — ensuring flexibility and compliance across complex organizations.

  • Platform Admins – Configure all systemic parameters of the platform
  • Marketing Teams – design and manage campaigns, loyalty rules, and automations
  • Data Managers & Analysts – utilize the advanced features of the platform regarding the data quality check and data manipulation.
  • Customer operations agents – create customer support issue tickets initialized in various communication channels

     
This flexibility, combined with centralized role governance, ensures administration that is both secure and user-centric, enhancing productivity and collaboration across teams.

All administrative actions are monitored under INTELIQUA’s governance framework, ensuring traceability and compliance across every environment.

Affiliate & Partner Management

Extend your ecosystem with control and visibility.

Eliqua.CX enables brands to manage and monitor their network of affiliates, merchants, or partners within a unified environment.
Affiliates can be linked to loyalty members, campaigns, or coupon activities, allowing the brand to measure performance and engagement across every partner relationship.

Through the platform’s dashboards, administrators can:
• Track affiliate-level KPIs and transaction performance
• Analyze coupon redemption and campaign impact per partner
• Evaluate partner efficiency and contribution to the overall loyalty strategy

This structure empowers brands to scale their partner ecosystem while maintaining centralized control, consistency, and brand integrity, ensuring that every affiliate interaction contributes to measurable business growth.

Log In
Log In