About Us
The People Behind Eliqua.CX
Eliqua.CX is developed and powered by INTELIQUA, member of ENTERSOFTONE group, a leading AI Marketing Technology SaaS company helping brands better engage with their customers through our expertise in Customer Loyalty management solutions and data-driven strategies.
We are a team of highly skilled professionals, who understand what it takes to grow and retain customers. We build technology that empowers teams, simplifies complexity, and drives measurable results.
Our Vision
We envision a world where businesses build strong, lasting customer relationships by harnessing the full power of their customer data. Through intelligent technology and proven loyalty expertise, we aim to make every customer experience more relevant, more personal, and more valuable.
Our Mission
Our mission is to support businesses drive repeat sales and foster brand loyalty by enhancing Customer Experience through AI and Customer Data.
Our Commitment
We are committed to helping brands maximise revenue and profit per customer (CLV) by utilising Customer Data and Loyalty strategies. This principle guides how we design technology, build solutions, and support every organisation on its customer-centric journey toward sustainable growth.
Learn more about INTELIQUA here.
Why Eliqua.CX Exists
Eliqua.CX was created to address the core challenges that limit meaningful customer experiences: fragmented data spread across multiple systems, complex integrations between CRM, POS, ERP, and loyalty tools, and the absence of a single point of truth. Many organisations also face scalability constraints and increased security and GDPR compliance risks.
Eliqua.CX removes these barriers by unifying data, simplifying integrations, and providing an accurate customer view across all channels. Built on advanced cloud architecture and continually evolving, the platform leverages AI, BI and predictive analytics to understand behaviour, predict needs, and help teams deliver more relevant, valuable experiences at scale.
Global Presence & Impact
With a strong international presence, Eliqua.CX is trusted by leading brands across industries such as retail, banking & finance, energy, insurance, food & beverages, hospitality, travel, telecoms, e-commerce and marketplaces. This diverse experience allows us to adapt solutions to different business models and customer behaviours.
Our platform supports millions of customers, thousands of stores, and high-volume transactions across multiple countries, ensuring seamless loyalty management at both local and global scale. Combining industry experience, proven methodologies, and enterprise-grade technology, Eliqua.CX has become one of the most reliable and flexible loyalty platforms in the market.