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Smarter loyalty in action: Inside INTELIQUA’s loyalty workshop

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How do brands stay ahead when customer expectations evolve and regulations change? That was the core question driving our 2nd Interactive Loyalty Workshop for 2025, held on June 4th, where we welcomed professionals and decision-makers for a high-impact session focused on turning 2025’s regulatory changes into loyalty opportunities! Working in teams, we co-designed loyalty business models, explored best practices, and uncovered how […]

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INTELIQUA recognised for innovation and impact at Loyalty Awards 2025

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Awarded six times at the Loyalty Awards 2025, by Boussias Events, INTELIQUA is further establishing its position as a leading provider of loyalty and customer experience solutions. The recognitions span multiple industries and categories, including retail, wellness, and fashion, as well as large umbrella loyalty ecosystems designed to connect brands from different market sectors. Each award is

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Customer Experience in decline. The reality of 2025.

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Why brands are failing their customers? The promise is clear: a fast, personalized, and seamless customer experience that builds loyalty and drives growth. Yet, reality tells a different story. According to Forrester’s 2025 Global Customer Experience Index, only 6% of brands improved their Customer Experience scores this year, while 21% saw a decline. This data exposes a

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Customers are just not loyal anymore?

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What Black Friday reveals about modern loyalty. Every year, Black Friday is hailed as the ultimate shopping frenzy, a celebration of deals, discounts, and doorbusters. Beneath the excitement, however, this annual event reveals that many buying decisions today are driven by discounts rather than devotion. The trap is that price-driven incentives are fragile; they do not build emotional

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