Frantzeska

How loyalty programs drive measurable growth through inclusion. Inclusion today is no longer limited to how brands communicate, but to how they operate and how customers experience them. While many brands have made progress in representing diversity through campaigns, expectations have evolved. Customers no longer evaluate brands only by what they say, but by how […]

Do you actually have customer data, or just emails? For years, brands have been building what they believe is a “customer database.” In reality, and surprisingly even for large and established brands, a significant percentage of them are operating with something far less powerful: a list of email addresses. And while that might have been enough